Marketing scholars have long acknowledged that buyer–supplier relationships (BSRs) evolve over time. Nevertheless, truly dynamic considerations tend to be confined to the “future research” sections of papers. Performing dynamic BSR research is difficult, not only because of the requirements of data collection and analysis, but also due to the somewhat fragmented understanding of the available studies on BSR dynamics and how an overarching understanding of their findings can refine static relationship models. We conduct a systematic literature review to organize the available research on BSR dynamics. The review process reveals four overarching themes: (1) relationship continuity, (2) relationship learning, (3) relationship stages and trajectories, and (4) relationship fluctuations. We discuss each theme, describe how the themes can be applied as a dynamic lens to research questions involving BSRs, and outline research directions that might stimulate further work on relationship dynamics.

中文翻译：

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买方-供应商关系动态：系统评价

营销学者早就承认，买方-供应商关系 (BSR) 会随着时间的推移而演变。然而，真正动态的考虑往往仅限于论文的“未来研究”部分。进行动态 BSR 研究很困难，不仅因为数据收集和分析的要求，还因为对 BSR 动态的现有研究的理解有些零散，以及对他们的研究结果的总体理解如何改进静态关系模型。我们进行了系统的文献综述，以组织有关 BSR 动力学的可用研究。审查过程揭示了四个总体主题：(1) 关系连续性，(2) 关系学习，(3) 关系阶段和轨迹，以及 (4) 关系波动。我们讨论每个主题，