This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

中文翻译：

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时尚Instagram中所代表的风格无边界：作为数字时空的社交媒体平台

这项研究定性地考察了社交媒体平台上以时尚表示的“风格的非边界”。术语“无边界”是指基于数字时代更灵活的时间和空间而不是特定时间的空间的非线性边界或区分。基于对媒体生态学的理论评论，即媒体环境如何改变人类体验并影响社会和文化，数字平台的时空方面被表征为日常生活中的超越，开放的社会，现实的虚拟和审美空间。然后，分析了从2012年5月至2019年6月上载的全球时尚影响者Laussanna（@susiebubble）的Instagram帐户中与时尚相关的图像，包括其标题，标题内容，主题标签和关注者的评论。