OBJECTIVE To examine whether Society for Assisted Reproductive Technology (SART) member in vitro fertilization (IVF) centers adhere to the Society's new advertising policy, updated in January 2018, and evaluate other services advertised by region, insurance mandate and university affiliation status. Historically, a large percentage of IVF clinics have not adhered to SART guidelines for IVF clinic website advertising and have had variability in how financial incentives and other noncore fertility services are advertised. DESIGN Cross-sectional study. SETTING Not applicable. PATIENT(S) None. INTERVENTION(S) None. MAIN OUTCOME MEASURE(S) Adherence of SART participating websites to objective criteria from the 2018 SART advertising guidelines. RESULT(S) All 361 SART participating clinic websites were evaluated. Approximately one third of clinics reported success rate statistics directly on their websites, but only 52.6% of those clinics reported current statistics. Similarly, only 67.5% of SART member clinics included the required disclaimer statement regarding their outcome statistics. Only 10.5% of websites were wholly compliant with SART guidelines regarding presentation of supplemental data. There were no significant differences between academic and nonacademic centers, programs in mandated versus nonmandated states, or East versus West Coast clinics in any of these areas. CONCLUSION(S) Many of the SART member websites failed to adhere to core guidelines surrounding reporting IVF clinic success rates. Consideration for additional education and streamlining as well as simplifying success rate advertising guidelines is recommended.

中文翻译：

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辅助生殖技术协会广告指南：会员诊所的表现如何？

目标检查辅助生殖技术协会 (SART) 成员体外受精 (IVF) 中心是否遵守协会于 2018 年 1 月更新的新广告政策，并评估按地区、保险授权和大学隶属关系状态做广告的其他服务。从历史上看，很大比例的 IVF 诊所没有遵守 SART 的 IVF 诊所网站广告指南，并且在财务激励和其他非核心生育服务的广告方式上存在差异。设计横断面研究。设置 不适用。患者（S） 无。干预措施 无。主要结果衡量 SART 参与网站遵守 2018 SART 广告指南中的客观标准。结果 对所有 361 个参与 SART 的诊所网站进行了评估。大约三分之一的诊所直接在其网站上报告了成功率统计数据，但只有 52.6% 的诊所报告了当前的统计数据。同样，只有 67.5% 的 SART 成员诊所包含有关其结果统计所需的免责声明。只有 10.5% 的网站完全符合关于补充数据呈现的 SART 指南。学术和非学术中心、授权与非授权州的计划或东海岸与西海岸诊所在这些领域中的任何一个都没有显着差异。结论 (S) 许多 SART 成员网站未能遵守围绕报告 IVF 诊所成功率的核心指南。建议考虑进行额外的教育和精简以及简化成功率广告指南。