Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study (N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the interactive-animated visualization, which translates into higher learning outcomes. However, the dynamic process of news reception requires a nuanced understanding of how users attend to visual and textual parts of a message to make informed statements about their effectiveness.

中文翻译：

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通过交互式和动画数据可视化从科学新闻中学习：结合眼动追踪、在线调查和线索回顾性报告的调查

该实验研究 (N = 45) 依靠眼动追踪、线索回顾性报告和记忆测试的多方法方法，展示了个人如何参与嵌入在线科学新闻中的静态、交互式和交互式动画数据可视化。结果表明交互性和动画最能吸引参与者：新闻文章的第二部分被接触到交互式动画可视化的参与者关注的时间最长，这转化为更高的学习成果。然而，新闻接收的动态过程需要对用户如何关注消息的视觉和文本部分以对其有效性做出明智的陈述有细致入微的理解。