Floods are among the most frequent and devastating natural hazards and disasters in many southern states in the United States. This study examined the relationship and reciprocal predictability between two theoretical constructs—risk perception attitude (RPA) and information-seeking efficacy (ISE)—in regard to pluvial floods. In addition, this study extended these theoretical constructs to investigate differences in RPA and ISE among potential audience segments, providing practitioners with applicable insights for designing effective flood prevention and risk management campaigns. Analysis of data from 716 residents in south Louisiana revealed a statistically strong relationship between RPA and ISE. This research also identified specific audience segments that would benefit from an increase in RPA and ISE concerning floods. These meaningful findings inform a discussion of the theoretical and practical implications of the relationship between RPA and ISE and guide future disaster preparation campaigns and policies.

在美国许多南部州，洪水是最频繁，破坏性最严重的自然灾害和灾难之一。这项研究检查了关于洪水的两个理论构架（风险感知态度（RPA）和寻求信息的效能（ISE））之间的关系和相互可预测性。此外，本研究扩展了这些理论结构，以调查潜在受众群体之间RPA和ISE的差异，从而为从业人员提供有效的见识，以设计有效的防洪和风险管理活动。对路易斯安那州南部716位居民的数据进行的分析显示，RPA与ISE之间存在统计上的紧密关系。这项研究还确定了特定的细分受众群，这些细分受众群将从与洪水有关的RPA和ISE的增加中受益。