The dynamic and uncertain demand forces organizations to provide flexible services in order to fulfill customer demands. Freight transportation, being the key component of the businesses, requires adoption of efficient Information and Communication Technologies which can induce transparent and flexible services. Blockchain Technology (BT) is an emerging technology which has great potential to cater solutions to freight transportation issues. This study identifies different critical success factors of BT adoption in freight transportation. An integrated Fuzzy Analytic Network Process (FANP) is applied to prioritize identified success factors. Further, modified Total Interpretive Structural Modeling (mTISM) is used to represent the interrelationship among different sub-factors. The findings of the study revealed Development Aspects, Customer Services and Technological Aspects as well as Data Transparency, Reliability and Organizational Culture as the most significant factors and sub-factors, respectively. The proposed model will guide freight transport managers to formulate their strategies regarding BT adoption.

中文翻译：

---

使用模糊 ANP 改进的 TISM 方法在货运中采用区块链技术的关键成功因素

动态和不确定的需求迫使组织提供灵活的服务以满足客户需求。货运作为业务的关键组成部分，需要采用高效的信息和通信技术，以提供透明和灵活的服务。区块链技术 (BT) 是一项新兴技术，在解决货运问题方面具有巨大潜力。本研究确定了在货运中采用 BT 的不同关键成功因素。应用集成的模糊分析网络过程 (FANP) 来确定已识别成功因素的优先级。此外，改进的总解释结构建模（mTISM）用于表示不同子因素之间的相互关系。研究结果揭示了发展方面，客户服务和技术方面以及数据透明度、可靠性和组织文化分别是最重要的因素和次要因素。拟议的模型将指导货运管理人员制定有关采用 BT 的策略。