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Commentary: Challenges of evaluating the effectiveness of public awareness campaigns in Congo Republic
American Journal of Primatology ( IF 2.0 ) Pub Date : 2020-10-11 , DOI: 10.1002/ajp.23205 Debby Cox 1 , Lilian Pintea 1 , Patricia Poaty 2 , Achille Nsafou 2 , Alain Sitou 2 , Fernando Turmo 2 , Enrique VillaMarin 2 , Rebeca Atencia 2
American Journal of Primatology ( IF 2.0 ) Pub Date : 2020-10-11 , DOI: 10.1002/ajp.23205 Debby Cox 1 , Lilian Pintea 1 , Patricia Poaty 2 , Achille Nsafou 2 , Alain Sitou 2 , Fernando Turmo 2 , Enrique VillaMarin 2 , Rebeca Atencia 2
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Conservation groups are always challenged with assigning limited resources to interventions they assume will have the most effective impact in addressing threats to their conservation targets. These decisions are often made based on experience and perceived outcomes, rather than evidence. In the past decade, multiple public awareness and proactive law enforcement activities have been initiated in the Congo Republic to address the illegal wildlife trade. This paper presents the challenges faced and lessons learned in shifting from experience to evidence‐based program evaluation related to the effectiveness of billboards in informing and inspiring local populations to support positive conservation behavior with regard to great apes.
中文翻译：
评论：评估刚果共和国公众意识运动有效性的挑战
保护团体总是面临着将有限资源分配给他们认为对解决保护目标面临的威胁最有效的干预措施的挑战。这些决定通常是根据经验和感知结果而非证据做出的。在过去十年中，刚果共和国发起了多项公众意识和积极的执法活动，以解决非法野生动物贸易问题。本文介绍了在从经验转向循证计划评估过程中面临的挑战和吸取的教训，这些评估与广告牌在告知和激励当地居民支持类人猿积极保护行为方面的有效性有关。
更新日期：2020-10-11
中文翻译：
评论：评估刚果共和国公众意识运动有效性的挑战
保护团体总是面临着将有限资源分配给他们认为对解决保护目标面临的威胁最有效的干预措施的挑战。这些决定通常是根据经验和感知结果而非证据做出的。在过去十年中，刚果共和国发起了多项公众意识和积极的执法活动，以解决非法野生动物贸易问题。本文介绍了在从经验转向循证计划评估过程中面临的挑战和吸取的教训，这些评估与广告牌在告知和激励当地居民支持类人猿积极保护行为方面的有效性有关。
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