Attitudes towards travel mode choice have been regarded as bi-polar evaluations of travel options that remain stable across time and context. Intra-personal attitudes can be variable, becoming more or less salient and changing in strength or valence across decisional contexts. This study draws on theoretical underpinnings of attitudinal ambivalence, which proposes that a person can hold two-dimensional (negative and positive) evaluations about one attitude object simultaneously. The present research aimed to explore attitudinal ambivalence in relation to travel modes and examine the variability of attitudes in different contexts. Thirty semi-structured interviews explored above-average mileage car users’ (n = 15) and non-car users’ (n = 15) experiences of attitudinal ambivalence in relation to various transport modes and under which circumstances. Thematic analysis found support for attitudinal ambivalence and context-dependent attitude variability in relation to travel mode evaluations. Discussions of an a priori questionnaire confirmed the malleability of transport-relevant attitudes. Transport-relevant attitudes are complex and ambivalent. Attitudinal ambivalence and context-dependent attitude variability has implications for transport research design, interventions targeting travel-related attitudes and policies aimed to reduce single-occupancy driving.

对出行方式选择的态度已被视为对出行方式的双极性评估，这些选择在时间和环境中保持稳定。个人内心的态度可能是可变的，在决策环境中或多或少变得显着并且力量或效价发生变化。这项研究借鉴了态度矛盾性的理论基础，即一个人可以同时对一个姿态对象进行二维（负向和正向）评估。本研究旨在探讨与出行方式有关的态度矛盾，并研究在不同情况下态度的变化。30次半结构化访谈探讨了在各种运输方式下以及在哪种情况下，平均车夫（n = 15）和非车夫（n = 15）的态度矛盾的经历。专题分析发现与旅行模式评估有关的态度矛盾性和与情境有关的态度可变性得到了支持。先验问卷的讨论证实了与运输有关的态度的可塑性。与运输有关的态度既复杂又矛盾。态度上的矛盾和与情境有关的态度变异性对运输研究设计，针对与旅行有关的态度的干预措施以及旨在减少单人驾驶的政策都有影响。