One of the most effective methods of influencing what people like and dislike is to expose them to systematic patterns (or ‘regularities’) in the environment, such as the repeated presentation of a single stimulus (mere exposure), two or more stimuli (evaluative conditioning (EC)) or to relationships between stimuli and behaviour (approach/avoidance). Hughes et al. (2016) J. Exp. Psychol. Gen.145, 731–754. (doi:10.1037/xge0000100) found that evaluations also emerge when regularities in the environment intersect with one another. In this paper, we examined if evaluations established via operant EC and intersecting regularities can be undermined via extinction or revised via counterconditioning. Across seven pre-registered studies (n = 1071), participants first completed a learning phase designed to establish novel evaluations followed by one of multiple forms of extinction or counterconditioning procedures designed to undo them. Results indicate that evaluations were—in general—resistant to extinction and counterconditioning. Theoretical and practical implications along with future directions are discussed.

影响人们喜欢和不喜欢什么的最有效方法之一是让他们接触环境中的系统模式（或“规律性”），例如重复呈现单一刺激（纯粹暴露）、两种或多种刺激（评价性刺激）。调节（EC））或刺激与行为之间的关系（接近/回避）。休斯等人。(2016) J.Exp。心理。创世记145 , 731–754。(doi:10.1037/xge0000100) 发现，当环境中的规律相互交叉时，也会出现评估。在本文中，我们研究了通过操作性 EC 和交叉规律建立的评估是否可以通过消退来破坏或通过反调节来修改。在七项预先注册的研究中（n = 1071），参与者首先完成了一个旨在建立新颖评估的学习阶段，然后是旨在消除这些评估的多种形式的灭绝或反调节程序之一。结果表明，评估总体上能够抵抗消退和反调节。讨论了理论和实践意义以及未来的方向。