Abstract Many SMEs still seem reluctant to accept the management of large datasets, which still appear to be too complex for them. However, our study reveals that the majority of small French car dealers are developing Big data and Smart data policies to improve the quality of their offers, the dynamism of their sales and their access to new opportunities. However, not every policy has the same effects on the development of their business. Whereas Big data improves all the components of SME development in a global, short-term and operational way, Smart data presents itself as a more targeted, prospective and strategic approach.

中文翻译：

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中小企业汽车经销商活动的数据决定因素

摘要 许多中小企业似乎仍然不愿意接受大型数据集的管理，这对他们来说仍然显得过于复杂。然而，我们的研究表明，大多数小型法国汽车经销商正在制定大数据和智能数据政策，以提高其报价质量、销售活力和获得新机会的机会。然而，并非每项政策都对其业务发展产生相同的影响。大数据以全球、短期和可操作的方式改善了中小企业发展的所有组成部分，而智能数据则是一种更具针对性、前瞻性和战略性的方法。