ABSTRACT

The paper describes a study that examines the factors affecting Chinese users’ online social media fatigue on WeChat from the perspective of perceived pressure. This study is based on the S-S-O (Stressor-Strain-Outcome) theoretical framework and uses the structural equation modeling to analyze the factors affecting Chinese users’ online social media fatigue on WeChat. The results show that information overload, privacy concerns and time cost produce a strong positive impact on social media fatigue intention while compulsive use have a negative impact on social media fatigue intention. Fear of missing out (FoMO) affects social media fatigue intention not significantly, but FoMO indirectly affects social media fatigue intention through compulsive use. Intrinsic motivation plays a negatively moderating role between social media fatigue intention and fatigue behavior while extrinsic motivation plays a positively moderating role between them.