Abstract IUCN guidelines state that public support for conservation projects should be garnered prior to any ‘on the ground’ activities taking place, as public knowledge and support, both passive and / or active, can influence greatly the success of a species reintroduction. This study investigated the effectiveness of generating public support within a zoo setting for a conservation species reintroduction project. Questionnaires were completed by public visiting the zoo allowing data collection, pre and post the display of the species, that provided an opportunity to report on the impact a species presence has on generating levels of support. Generally, passive support was very high for the project, but increased after the red-billed chough were viewable to the public. However, levels of donations reduced once the species was visible to the public, with people appearing to favour mammalian species over a bird species. However, red-billed chough raised more ‘virtual’ funding than water vole, which was not on public display. Innate favouritism or likeability for a species appeared to play a major role in decision making by the public, indicating that where conservation conflicts may arise they would lend support to ‘likeable’ over ‘dull’ species regardless of conservation priorities. This indicates greater education would be needed in such cases to reinforce the wider conservation positives from proposed projects. Whilst not all human dimensions were measured here, the study showed that education and having an animal on display can positively raise public passive support and potential active support for a conservation project.

中文翻译：

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应用 IUCN 重新引入指南：在进行重新引入项目之前提高公众支持的有效媒介

摘要 IUCN 指南指出，在进行任何“实地”活动之前，应获得公众对保护项目的支持，因为公共知识和支持，无论是被动的还是/或主动的，都可以极大地影响物种重新引入的成功。本研究调查了在动物园环境中为保护物种重新引入项目产生公共支持的有效性。调查问卷由公众参观动物园完成，允许在物种展示前后收集数据，这提供了报告物种存在对产生支持水平的影响的机会。一般来说，该项目的被动支持非常高，但在公众可以看到红嘴鸦之后增加了。然而，一旦该物种对公众可见，捐赠水平就会降低，人们似乎更喜欢哺乳动物而不是鸟类。然而，红嘴雉比没有公开展示的水田鼠筹集了更多的“虚拟”资金。对一个物种的先天偏爱或讨人喜欢似乎在公众的决策中扮演着重要角色，这表明在可能出现保护冲突的地方，他们会支持“讨人喜欢”而不是“沉闷”的物种，而不管保护优先事项如何。这表明在这种情况下需要更多的教育来加强拟议项目的更广泛的保护积极性。虽然这里并未测量所有人体尺寸，