Stories matter: as powerful frames for policy and public understanding, but the current narratives about Outback Australia are both confused and often negative. We illustrate this power of stories, including how deliberate framing and story-telling to create a better narrative on some rangeland issues has had positive policy outcomes. Moving to a more intuitive name is one key issue – we suggest that talking of the ‘Modern Outback’ is a powerful change in this regard. We then draw on discussions to provide a set of guiding principles for how to frame writings about the Outback, and give an example of their use.

中文翻译：

---

讲述澳大利亚内陆地区未来的故事

故事很重要：作为政策和公众理解的有力框架，但是当前有关澳大利亚内陆的叙述既混乱又往往是负面的。我们说明了故事的这种力量，包括如何精心设计框架和讲故事以在某些牧场问题上创造更好的叙事，从而产生了积极的政策成果。改用更直观的名称是一个关键问题–我们建议谈论“现代内陆地区”是这方面的有力改变。然后，我们将通过讨论为如何构建有关内陆地区的文章提供一套指导原则，并给出其用法示例。