Today, ranking systems in universities have been considered by the academic community, and there is a tight competition between world universities to achieve higher ranks. In the meantime, the ranking of university websites is also in the spotlight, and the Webometric research center announces the ranks of university websites twice a year. Examining university rankings indicators and the Webometric ranks of the university indicates that some of these indicators, directly and indirectly, affect each other. On the other hand, a preliminary study of Webometric indicators shows that some Search Engine Optimization (SEO) indicators can affect Webometric ranks. The purpose of this research is to show how far the SEO metrics can affect the website rank of the university. To do this, after extracting 38 points of the significant SEO metrics of the extracted universities using various tools, data analysis was conducted along with applying association rules on the data. The results of the research show that some of the SEO metrics, such as the number of backlinks, Alexa Rank, and Page Rank have a direct and significant impact on the website rank of universities, and in this regard, interesting rules have been extracted.

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SEO对大学网站排名的影响分析

今天，大学排名系统已经被学术界考虑，世界大学之间为了获得更高的排名进行了激烈的竞争。与此同时，大学网站排名也备受关注，Webometric研究中心每年公布两次大学网站排名。检查大学排名指标和大学的 Webometric 排名表明，其中一些指标直接和间接地相互影响。另一方面，对 Webometric 指标的初步研究表明，一些搜索引擎优化 (SEO) 指标会影响 Webometric 排名。本研究的目的是展示 SEO 指标对大学网站排名的影响程度。去做这个，在使用各种工具提取出所提取大学的 38 个重要 SEO 指标后，进行数据分析，并在数据上应用关联规则。研究结果表明，一些SEO指标，如反向链接数、Alexa Rank和Page Rank对大学网站排名有直接而显着的影响，在这方面提取了一些有趣的规则。