This paper explores the strength of simulation techniques in water conservation by employing a cellular automata (CA) modelling framework. The CA-based model allows the examination of various scenarios with different hypotheses in the context of water resources management in Egypt. Moreover, sensitivity analysis is applied to test the robustness of the model's results. The empirical results show that both social media posts as well as the fear of building the Renaissance Dam in Ethiopia play a motivational role to encourage the individuals to conserve water in Egypt. This is supported by the effort of the most effective and influential categories (family, friends, and relatives, according to the results of the current study) because they are identified as the major influencers on the surrounding people in their social networks. For the results of sensitivity analysis, there is no significant difference between the results of implementing the model and the results of sensitivity analysis.

本文利用元胞自动机（CA）建模框架探索了模拟技术在节水方面的优势。基于CA的模型允许在埃及水资源管理的背景下研究具有不同假设的各种情景。此外，敏感性分析用于测试模型结果的鲁棒性。实证结果表明，社交媒体帖子以及对在埃塞俄比亚建造文艺复兴大坝的恐惧都起到了激励作用，鼓励人们在埃及节约用水。最有效和最有影响力的类别（根据当前研究的结果，家庭，朋友和亲戚）的努力为这提供了支持，因为他们被认为是社交网络中周围人的主要影响者。