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Effect of mortality salience on charitable donations: Evidence from a national sample.
Psychology and Aging ( IF 3.7 ) Pub Date : 2020-09-24 , DOI: 10.1037/pag0000478
Wändi Bruine de Bruin 1 , Aulona Ulqinaku 2
Affiliation  

Mortality salience refers to being reminded of death, which increases self-reported prosociality in student samples. Here, we examined effects of mortality salience on actual donations, in a national life-span sample (N = 5,376). In the mortality-salience (vs. control) condition, participants donated on average 25 cents more to charity, out of their $5 budget. This finding was unaffected by adult age or charity type, suggesting its generalizability. However, older adults donated more than younger adults. Auxiliary analyses suggested that fear of death was likely not the main mechanism underlying our findings. We discuss implications for literatures on mortality salience, aging, and charitable giving. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

中文翻译:

死亡率显着性对慈善捐赠的影响:来自全国样本的证据。

死亡率显着性是指被提醒死亡,这会增加学生样本中自我报告的社会亲密度。在这里,我们在全国寿命样本(N = 5,376)中研究了死亡率显着性对实际捐赠的影响。在死亡率显着(相对于控制)的情况下,参与者在5美元的预算中平均向慈善机构捐款25美分。这一发现不受成年年龄或慈善类型的影响,表明它具有普遍性。但是,老年人比年轻人捐赠更多。辅助分析表明,对死亡的恐惧可能不是我们发现的主要机制。我们讨论了有关死亡率显着性,衰老和慈善捐赠的文献意义。(PsycInfo数据库记录(c)2020 APA,保留所有权利)。
更新日期:2020-09-24
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