Preparing professionals to work in any industry means linking educational competencies and career requirements. With its own career-defining skills, the field of public relations is no different. Knowing the demands of the industry creates an opportunity to supply the most relevant education that gets early professionals hired. By analyzing 1000 job postings, this study unearths the most frequently requested entry-level public relations job skills by employers. While the study reaffirms the relevance of traditional skills like written communication, it also highlights advancing skills in digital and social media. It further demonstrates a clear call for soft skills like organizational skills, leadership abilities and ability to work in teams.

中文翻译：

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入门级公关所需技能：1000个公关招聘广告所需技能分析

为专业人士在任何行业工作做好准备意味着将教育能力和职业要求联系起来。凭借自己的职业定义技能，公共关系领域也不例外。了解行业的需求创造了提供最相关的教育的机会，从而吸引早期的专业人士。通过分析 1000 个职位发布，本研究揭示了雇主最常要求的入门级公共关系工作技能。虽然该研究重申了书面交流等传统技能的相关性，但它也强调了数字和社交媒体方面的先进技能。它进一步表明了对软技能的明确要求，例如组织技能、领导能力和团队合作能力。