Mukbang is a recent Internet phenomenon in which video recordings of hosts eating large amounts of food are streamed on an online video platform. It originated in South Korea around 2014 and has since become a global trend. The aim of this study was to explore how viewers of mukbang videos relate their audience experiences to symptoms of disordered eating. A qualitative analysis of YouTube comments and Reddit posts on the topic of mukbang and disordered eating was performed, employing a netnographic approach. Two overarching themes were identified: a viewer perspective, by which users discuss mukbang without describing any personal involvement, and a participant perspective, by which users describe their own experiences of affects and behaviors in response to watching mukbang. Several topical categories emerged, describing how watching mukbang can both limit and increase eating, reduce loneliness and guilt, and become self-destructive. For some, mukbang appears to be a constructive tool in increasing food intake, preventing binge eating, or reducing loneliness; for others, it is clearly a destructive force that may motivate restrictive eating or trigger a relapse into loss-of-control eating. Notably, watching mukbang is not necessarily experienced as either helpful or destructive, but instead as simultaneously useful and hurtful.

Mukbang是最近出现的一种互联网现象，在该现象中，在网络视频平台上流媒体播放了吃大量食物的主机的录像。它起源于2014年左右的韩国，此后已成为全球趋势。这项研究的目的是探讨mukbang视频的观众如何将其观众体验与饮食失调的症状联系起来。使用网络志方法对YouTube的评论和Reddit帖子中有关mukbang和饮食失调的话题进行了定性分析。确定了两个总体主题：观看者视角（用户不讨论任何个人参与即可讨论mukbang）和参与者视角（用户可根据自己的观看体验来描述自己对情感和行为的体验）。出现了几个主题类别，描述观看mukbang如何限制和增加进食，减少孤独感和内感并变得自毁。对于某些人来说，mukbang似乎是增加食物摄入，防止暴饮暴食或减少孤独感的一种建设性工具。对于其他人来说，这显然是一种破坏性力量，可能会刺激限制性饮食或引发失控饮食的复发。值得注意的是，观看穆克邦并不一定会带来帮助或破坏性的体验，而是同时会带来帮助和伤害。显然，这是一种破坏性力量，可能会刺激限制性饮食或触发失控饮食的复发。值得注意的是，观看穆克邦并不一定会带来帮助或破坏性的体验，而是同时会带来帮助和伤害。显然，这是一种破坏性力量，可能会刺激限制性饮食或触发失控饮食的复发。值得注意的是，观看穆克邦并不一定会带来帮助或破坏性的体验，而是同时会带来帮助和伤害。