Virtual reality (VR) games construct an immersive context for the youth’s entertainment and learning. VR game addiction (VAD) occurs simultaneously and brings about psychological issues. The current research employed a maximum likelihood estimation method to construct a structural equation model, by which learners’ VR consumption behaviors were examined. The bootstrapping approach was adopted to explore further the mediation of VR realism (VRR) and the moderation of VR affordance on learners’ VAD, which potentially leads to distressing behavioral and psychological circumstances. Data were collected from 575 students recruited in the survey, which was followed by a test of reliability and validity through confirmative factor analysis. Results concluded that VRR and consumers’ cognitive satisfaction played a significant role as mediators while conceptualizing addictive behavior based on VR-perceived experience of consumers, self-efficacy, and interactivity. Moreover, this study conceptualized addictive behavior toward VR games through a structural equation model in a media-rich environment and suggested practical implications to reduce addictive behavior.

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研究学生成瘾对虚拟现实游戏的调节和调节作用：结构方程模型的一个视角

虚拟现实（VR）游戏为青少年的娱乐和学习营造了一个身临其境的环境。虚拟现实游戏成瘾（VAD）同时发生并带来心理问题。当前的研究采用最大似然估计方法来构建结构方程模型，通过该模型来检验学习者的VR消费行为。采用自举方法进一步研究了VR现实主义（VRR）的中介作用以及VR负担对学习者VAD的调节作用，这有可能导致令人苦恼的行为和心理状况。从调查中招募的575名学生中收集数据，然后通过确认性因子分析对信度和效度进行测试。结果得出结论，VRR和消费者的认知满意度在作为调解人的过程中发挥了重要作用，同时基于VR感知的消费者体验，自我效能和互动性来使成瘾行为概念化。此外，这项研究通过在媒体丰富的环境中通过结构方程模型将对VR游戏的成瘾行为概念化，并提出了减少成瘾行为的实际意义。