This paper explores the generation Z (Gen Z) cohort’s self-assessed knowledge regarding the coronavirus disease 2019 (COVID-19) symptoms as well as their interest in acquiring information and learning more about the transmission and spread of the severe acute respiratory syndrome coronavirus 2 (SARS-COV-2 virus) and the COVID-19 symptoms. Additionally, it investigates gender differences in self-assessed knowledge of COVID-19 symptoms. Field research employing a nonprobability sampling method with an online questionnaire resulted in collecting 762 valid questionnaires. Data analysis included descriptive statistics, factor and reliability analysis, and the independent sample t-test. Results reveal that overall symptom knowledge was assessed higher than the self-assessed knowledge of the 13 specific symptoms. No gender differences were detected regarding self-assessed knowledge of the following COVID-19 symptoms: cough, dyspnea, anorexia, productive cough with expectoration (phlegm), headache, and diarrhea. On the other hand, for self-assessed overall knowledge of COVID-19 symptoms, as well as self-assessed knowledge of COVID-19 symptoms related to fever and fatigue, myalgia (muscle pain), pharyngodynia, nausea–vomitus, hemoptysis, and abdominal pain, the t-tests conducted showed that there are statistical differences in knowledge assessment between male and female subjects. Based on the outcomes, the paper provides marketing communication practices targeting this young generation cohort to raise awareness so that Gen Z’ers may react effectively if these symptoms are observed and, thus, request medical assistance.

中文翻译：

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COVID-19 症状的知识评估：Z 世代群体的性别差异和沟通途径

本文探讨了 Z 世代 (Gen Z) 群体对 2019 年冠状病毒病 (COVID-19) 症状的自我评估知识，以及他们对获取信息和了解更多有关严重急性呼吸综合征冠状病毒 2 的传播和传播的兴趣（SARS-COV-2 病毒）和 COVID-19 症状。此外，它还调查了对 COVID-19 症状的自我评估知识的性别差异。采用非概率抽样方法和在线问卷进行实地研究，共收集到 762 份有效问卷。数据分析包括描述性统计、因子和可靠性分析以及独立样本t检验。结果显示，对总体症状知识的评估高于对 13 种特定症状的自我评估知识的评估。对于以下 COVID-19 症状的自我评估知识，未发现性别差异：咳嗽、呼吸困难、厌食、咳痰（痰）、头痛和腹泻。另一方面，自我评估对 COVID-19 症状的整体了解，以及对与发烧和疲劳、肌痛（肌肉疼痛）、咽痛、恶心呕吐、咯血和腹痛方面，进行的t检验显示，男性和女性受试者之间的知识评估存在统计学差异。根据研究结果，本文提供了针对这一年轻一代群体的营销传播实践，以提高认识，以便 Z 世代在观察到这些症状时可以做出有效反应，从而请求医疗援助。