ABSTRACT

Sustainable development requires the creation and development of new business models. Sharing economy will maximize the use of a product by several people, while it enables the reduction of natural resource consumption. In this sense, Product-Service Systems (PSS) can greatly contribute to achieving the Sustainable Development Goals, published by the United Nations. In this context, the present study aims to analyse the barriers associated with the operationalization of PSS business models in Brazil. Nineteen barriers listed in the literature supported a questionnaire used in a survey of Brazilian researchers. Data analysis was performed through Hierarchical Cluster Analysis, descriptive statistics and TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution). TOPSIS is used for comparative ordering of barriers in terms of intensity. The results showed that there are many barriers observed in the Brazilian scenario for the operationalization of PSS; those related to the resistance to change to the mentioned business models and the lack of necessary skills to manage them stood out. These findings can be used to enhance the debates about PSS in the Brazilian context.

摘要

可持续发展需要创造和发展新的商业模式。共享经济将使多个人最大限度地使用一种产品，同时减少自然资源的消耗。从这个意义上讲，产品服务系统（PSS）可以为实现联合国发布的可持续发展目标做出巨大贡献。在这种背景下，本研究旨在分析与巴西PSS业务模型的运营相关的障碍。文献中列出的19个障碍支持了对巴西研究人员的调查中使用的调查表。数据分析是通过层次聚类分析，描述性统计和TOPSIS（基于与理想解决方案相似性的优先顺序技术）进行的。TOPSIS用于根据强度对障碍进行比较排序。结果表明，在巴西的情况下，PSS的运营存在许多障碍。那些与改变所提到的商业模式的阻力有关，并且缺乏必要的技能来管理它们。这些发现可用于增强巴西背景下有关PSS的争论。