After the successful adoption and deployment of electric vehicles in Norway with the support of generous government-led incentives, several other countries began introducing policy incentives for environmental-friendly vehicles. In light of Japan’s goal of becoming a hydrogen society, this paper examines the preferences of Japanese citizens for hydrogen fuel cell vehicles (HFCVs) through a stated preference discrete choice experiment involving carefully chosen vehicle attributes and incentives. To this end, it uses mixed logit model on the choice scenario data to elicit the behavioral responses. Governmental incentives such as free public parking and free public transport significantly impact the preferences for HFCVs. In terms of socio-demographic characteristics, education and apartment parking remarkably affect the adoption of HFCVs. Although the preference of Japanese consumers for HFCVs is significantly lower than that for conventional vehicles, a well-designed package of policy incentives involving free public parking and public transport can drive Japan’s push for HFCVs in the long run.

在挪威政府的慷慨激励措施的支持下，挪威成功采用和部署了电动汽车之后，其他几个国家也开始对环保汽车实行政策激励措施。鉴于日本成为氢能社会的目标，本文通过一项明确陈述的偏好离散选择实验，考察了日本公民对氢燃料电池汽车（HFCV）的偏好，其中涉及精心选择的车辆属性和激励措施。为此，它对选择方案数据使用混合logit模型来引发行为响应。政府的鼓励措施，例如免费的公共停车场和免费的公共交通工具，极大地影响了对氢氟碳化合物的偏好。就社会人口特征而言，教育和公寓停车显着影响HFCV的采用。