Indonesian forest and peat fires have become global concern. Not only the fires have caused regional environmental and humanitarian crises, they also have exacerbated global climate change. Radical and rapid land use change couple with irresponsible practice of clearing land through burning are key contributing factors. In response, the Indonesian government issued a strict ban on the practice. While this policy outcome continues to shortfall, it implicates traditional farmers whose subsistence depends on such a practice. This reality necessitates effort to develop a more nuanced and targeted intervention. Thus, this study examines individual's intention to clear land using fire. We surveyed 151 Indonesian traditional farmers based on the Theory of Planned Behavior (TPB), the Norm Activation Model (NAM) and past behavior. We identified the TPB, which is augmented by the past behavior and awareness of consequences, as the optimal model for explaining variance in the intention. Implications for developing more effective educational campaigns are discussed.

中文翻译：

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制定细致入微且有针对性的森林和泥炭火灾预防政策：心理学洞察

印度尼西亚的森林和泥炭火灾已成为全球关注的问题。火灾不仅引发了区域环境和人道主义危机，还加剧了全球气候变化。激进而迅速的土地利用变化加上不负责任的焚烧清理土地的做法是关键的促成因素。作为回应，印尼政府颁布了严格的禁令。虽然这一政策结果继续不足，但它牵涉到依靠这种做法维持生计的传统农民。这一现实需要努力制定更细致、更有针对性的干预措施。因此，本研究考察了个人用火清理土地的意图。我们根据计划行为理论 (TPB)、规范激活模型 (NAM) 和过去的行为调查了 151 名印度尼西亚传统农民。我们确定了 TPB，它被过去的行为和对后果的认识所增强，作为解释意图差异的最佳模型。讨论了开展更有效的教育活动的意义。