Abstract We assess whether and how entrepreneurs' digital identities change in response to entrepreneurial failure based on a sample of 760 entrepreneurs who experienced failure. We analyze a longitudinal dataset of Twitter messages before, during, and after a business failure with a language-based method of computerized text analysis. The results of our explorative research indicate that the financial, social, and psychological consequences of failure are reflected in entrepreneurs' Tweets and lead to changes in their digital identities. Among others, entrepreneurs' language decreases in emotional tone and indicates increased psychological distress. Simultaneously, we observe higher levels of self-assurance and reflection after failure. We conclude by outlining the potential of using Twitter-generated digital footprints in future entrepreneurship research.

中文翻译：

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创业失败如何改变创业者的数字身份？来自 Twitter 数据的证据

摘要 我们以 760 名经历过失败的企业家为样本，评估企业家的数字身份是否以及如何随着创业失败而变化。我们使用基于语言的计算机文本分析方法分析了业务失败之前、之中和之后的 Twitter 消息纵向数据集。我们探索性研究的结果表明，失败的财务、社会和心理后果反映在企业家的推文中，并导致他们的数字身份发生变化。其中，企业家的语言情绪基调下降，表明心理困扰加剧。同时，我们在失败后观察到更高水平的自信和反思。