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Business Model Innovation
Research-Technology Management ( IF 1.7 ) Pub Date : 2019-06-26 , DOI: 10.1080/08956308.2019.1613114
Alex Osterwalder , Jim Euchner

The Business Model Canvas has become an integral part of the practice of Lean Startup and also a tool for established companies seeking to strengthen their business models against disruption. In this interview, Alex Osterwalder, coauthor of Business Model Generation and Value Proposition Design, discusses the increasing importance of business model innovation and the application of the visual tools he has invented, which have been useful to companies of all sizes seeking to develop new business models.

中文翻译:

商业模式创新

商业模式画布已成为精益创业实践的一个组成部分,也是寻求加强其商业模式以防止中断的老牌公司的工具。在本次采访中,商业模式生成和价值主张设计的合著者亚历克斯·奥斯特瓦尔德讨论了商业模式创新的日益重要性以及他发明的可视化工具的应用,这些工​​具对寻求开发新业务的各种规模的公司都很有用楷模。
更新日期:2019-06-26
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