Overview: The view of time that dominates conventional management thinking, including the Lean Startup movement’s “fail fast and pivot” approach, often leads to failure in the business model evolution of new ventures spinning off from established firms. Timing is critical for spinoffs because it is a key element of the balance between minimizing risk and maximizing opportunity. In the literature on business model evolution and lean startups, however, the issue of timing is given limited consideration. To address this issue, we present and analyze the role of timing in the business model evolution of C3 Technologies, a spinoff from Saab. The results offer insight regarding the use of managed timing to allow evolutionary processes to let the right moment present itself—and enable the organization to move quickly to seize the moment. This approach allows managers to control the evolutionary process despite the high uncertainty associated with exploring new business models.

中文翻译：

---

时间在分拆商业模式演变中的作用

概述：支配传统管理思维的时间观，包括精益创业运动的“快速失败和转向”方法，常常导致从老牌公司分拆出来的新企业的商业模式演变失败。时机对于分拆来说至关重要，因为它是最小化风险和最大化机会之间平衡的关键因素。然而，在关于商业模式演变和精益创业的文献中，时间问题的考虑有限。为了解决这个问题，我们介绍并分析了时间在 C3 Technologies（萨博的衍生产品）商业模式演变中的作用。结果提供了有关使用受控时间安排的洞察力，以允许演进过程让合适的时机出现，并使组织能够快速行动以抓住时机。