Overview: Large corporations often face the challenge of changing themselves for a variety of reasons. The Lean Startup methodology, created to power innovation development in startups, can be applied to minimize the risk and resistance associated with the transformation of large corporations, by scaling up Lean Startup’s iterative experimentation approach from an experimentation organization to the entire corporation. This case study of a Lean Startup–catalyzed transformation at an established, global firm has three implications for practitioners considering a similar transformation: 1) Clear role-mapping of business units and the experimental organization is essential to success; 2) Lean Startup should be adapted with an understanding of the interaction between the methodology’s limitations and the managerial characteristics of the firm; and 3) scaling up without proper corporate coordination can undermine the transformation.

中文翻译：

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使用精益创业推动组织转型

概述：大公司经常面临因各种原因改变自己的挑战。通过将精益创业的迭代实验方法从实验组织扩展到整个公司，可以应用精益创业方法来推动初创企业的创新发展，从而最大限度地降低与大公司转型相关的风险和阻力。本案例研究是在一家成熟的全球公司推动精益创业转型，对考虑进行类似转型的从业者具有三个意义：1) 业务部门和实验组织的清晰角色映射对于成功至关重要；2）精益创业应该适应方法论的局限性和公司管理特征之间的相互作用；