ABSTRACT Introduction of Enterprise Social Media (ESM) in organizations is driven by a need to improve communication and knowledge sharing within the enterprise. Studies show that soon after ESM adoption, there is some initial enthusiasm and subsequently there is a perceptible drop in usage. A review of ESM literature in a morphological framework, with the aim of demystifying the troubling trend, is presented here. Morphological analysis of literature helps exhibit relevant work on ESM in a framework consisting of dimensions and options from which insights can be derived. The framework developed depicts ESM literature through seven dimensions – organizational level factors influencing ESM, unit of analysis, business objectives of ESM adoption, individual level factors influencing ESM, theoretical framework used, outcomes of adoption, and context of ESM implementation. For each of the dimensions, relevant options were explored and listed. Preliminary observation indicates that at an individual level, themes such as absorptive capacity and lurking behavior of individuals need to be studied in the context of ESM. At an organizational level, the impact of human resources (HR) policies on ESM adoption, uses of ESM for internal crowdsourcing need to be evaluated. Practitioners can use these findings to assess and design their ESM strategies and for academicians, the morphological framework reveals the state of current research in the field and identifies gaps for further research in specific areas of ESM.

中文翻译：

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企业社交媒体文献形态回顾

摘要 在组织中引入企业社交媒体 (ESM) 是出于改善企业内部沟通和知识共享的需要。研究表明，在采用 ESM 后不久，最初会有一些热情，随后使用量明显下降。此处介绍了在形态学框架中对 ESM 文献的回顾，目的是揭开令人不安的趋势的神秘面纱。文献的形态学分析有助于在一个由维度和选项组成的框架中展示有关 ESM 的相关工作，从中可以得出见解。开发的框架通过七个维度描述了 ESM 文献——影响 ESM 的组织层面因素、分析单元、采用 ESM 的业务目标、影响 ESM 的个人层面因素、使用的理论框架、采用结果、和 ESM 实施的背景。对于每个维度，都探索并列出了相关选项。初步观察表明，在个体层面，需要在 ESM 背景下研究个体的吸收能力和潜伏行为等主题。在组织层面，需要评估人力资源 (HR) 政策对 ESM 采用、ESM 用于内部众包的影响。从业者可以使用这些发现来评估和设计他们的 ESM 策略，对于院士来说，形态框架揭示了该领域当前的研究状态，并确定了 ESM 特定领域进一步研究的差距。需要在 ESM 的背景下研究个人的吸收能力和潜伏行为等主题。在组织层面，需要评估人力资源 (HR) 政策对 ESM 采用、ESM 用于内部众包的影响。从业者可以使用这些发现来评估和设计他们的 ESM 策略，对于院士来说，形态框架揭示了该领域当前的研究状态，并确定了 ESM 特定领域进一步研究的差距。需要在 ESM 的背景下研究个人的吸收能力和潜伏行为等主题。在组织层面，需要评估人力资源 (HR) 政策对 ESM 采用、ESM 用于内部众包的影响。从业者可以使用这些发现来评估和设计他们的 ESM 策略，对于院士来说，形态框架揭示了该领域当前的研究状态，并确定了 ESM 特定领域进一步研究的差距。