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USERS’ SOCIOCULTURAL ORIENTATION AND SMART SYSTEMS ACCEPTANCE LINK: DO DEMOGRAPHICS MATTER?
Journal of Organizational Computing and Electronic Commerce ( IF 2.0 ) Pub Date : 2019-07-03 , DOI: 10.1080/10919392.2019.1611287
Majharul Talukder 1 , Sultan Alyammahi 1 , Ali Quazi 1 , Abm Abdullah 2 , Raechel Johns 1
Affiliation  

ABSTRACT This research investigates the impact of sociocultural determinants on people’s perceptions and usage of smart systems in the United Arab Emirates (UAE). This research used the Theory of reasoned action, Unified theory of acceptance and use of technology (UTAUT) and Frambach and Schillewaert’s framework. These theories which focus on the determinants of technology acceptance behavior of users have been widely used in contemporary technology acceptance research. Data were collected from the UAE Ministries of Foreign Affairs, Health, and Economy using structured questionnaires. A total of 357 responses were analyzed using multivariate statistical techniques such as regression analysis and factor analysis. Multiple regression analysis helped to determine the direction of relationships between the constructs representing users’ sociocultural orientation, attitude toward smart systems and acceptable behavior. Factor analysis served to identify the underlying dimensions of the above constructs. The major finding of this research is that cultural values and peers’ influence significantly affect users’ perceptions and applications of technological innovations. Furthermore, the study reveals that users’ age and gender wield critical moderating effects on the relationship between cultural values and attitude toward smart systems. These findings have important implications for acceptance and implementation of smart systems in the UAE which are highlighted in this paper. This paper also identifies the limits of this research and explores the venues of further research in this field.

中文翻译:

用户的社会文化取向和智能系统接受链接:人口统计学重要吗?

摘要 本研究调查了社会文化决定因素对阿拉伯联合酋长国 (UAE) 人们对智能系统的看法和使用的影响。这项研究使用了理性行动理论、技术接受和使用统一理论(UTAUT)以及弗兰巴赫和席勒瓦特的框架。这些关注用户技术接受行为决定因素的理论在当代技术接受研究中得到了广泛应用。数据是使用结构化问卷从阿联酋外交部、卫生部和经济部收集的。使用多元统计技术(例如回归分析和因子分析)分析了总共 357 个响应。多元回归分析有助于确定代表用户社会文化取向、对智能系统的态度和可接受行为的结构之间关系的方向。因子分析用于确定上述结构的潜在维度。本研究的主要发现是文化价值观和同龄人的影响显着影响用户对技术创新的感知和应用。此外,该研究表明,用户的年龄和性别对文化价值观和对智能系统的态度之间的关系具有关键的调节作用。这些发现对阿联酋接受和实施智能系统具有重要意义,本文重点介绍了这一点。
更新日期:2019-07-03
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