Abstract Developing creative solutions to problems is often a key element of organizational decision making. Much research has been done on systems to support individual creativity, called Creativity Support Systems (CSS). Commercially available CSS and past CSS research have offered either a structured approach to the problem or provided stimuli to help the user think about the problem in a different way. We conducted two experiments testing an approach that builds on priming research by providing stimuli related to achievement on the screen as users worked, as what we call visual background music. Our findings show that this approach increased an individual’s creative output by 10–40% depending upon the experiment and outcome measure. Under the conditions of our studies, the priming stimuli we used had the strongest effect on the flexibility pathway by broadening the user’s consideration of the solution space, rather than the persistence pathway of encouraging more ideas within a topic category. A key implication of this study for CSS design is to add a banner that has rotating pictures about achievement to existing CSS.

中文翻译：

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视觉背景音乐：带启动的创意支持系统

摘要 开发创造性的问题解决方案通常是组织决策的关键要素。已经对支持个人创造力的系统进行了大量研究，称为创造力支持系统 (CSS)。商业上可用的 CSS 和过去的 CSS 研究要么提供了一种结构化的方法来解决问题，要么提供了刺激来帮助用户以不同的方式思考问题。我们进行了两项实验，通过在用户工作时提供与屏幕上的成就相关的刺激（我们称之为视觉背景音乐）来测试一种建立在启动研究基础上的方法。我们的研究结果表明，根据实验和结果测量，这种方法将个人的创造性输出提高了 10-40%。在我们的学习条件下，通过扩大用户对解决方案空间的考虑，我们使用的启动刺激对灵活性路径产生了最强的影响，而不是在一个主题类别内鼓励更多想法的持久性路径。这项研究对 CSS 设计的一个关键意义是向现有 CSS 添加一个带有关于成就的旋转图片的横幅。