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Transparency in product design: investigating design intentions and consumers’ interpretations
Journal of Engineering Design ( IF 2.5 ) Pub Date : 2018-08-29 , DOI: 10.1080/09544828.2018.1515426
Peiyao Cheng 1 , Ruth Mugge 2 , Cees de Bont 3
Affiliation  

ABSTRACT Transparency is used in product design across various product categories. Because of the physical property of letting light go through, transparency can create unique visual styles. Transparency can also communicate additional information as a result of what is situated underneath the product cover, which prompts different consumers’ interpretations. To support designers to use transparency effectively, this research aims to explore the use of transparency in product design to provide an overview of the design intentions of using transparency. Specifically, two studies were conducted. In Study 1, in-depth interviews with experienced designers (N = 6) were conducted and the results revealed the overview of the following five design intentions of using transparency in product design: enrich visual appeal, enrich product experience, improve product usability, facilitate consumers’ comprehension and demonstrate product functionality. The overview was further validated through consumer interviews (N = 13) in Study 2.

中文翻译:

产品设计的透明度:调查设计意图和消费者的解释

摘要透明度用于各种产品类别的产品设计。由于让光线通过的物理特性,透明度可以创造独特的视觉风格。由于产品封面下方的内容,透明度还可以传达额外的信息,这会促使不同的消费者做出不同的解释。为了支持设计师有效地使用透明度,本研究旨在探索产品设计中透明度的使用,以概述使用透明度的设计意图。具体而言,进行了两项研究。在研究 1 中,对经验丰富的设计师(N = 6)进行了深度访谈,结果揭示了在产品设计中使用透明度的以下五个设计意图的概述:丰富视觉吸引力、丰富产品体验、提高产品可用性,促进消费者理解并展示产品功能。通过研究 2 中的消费者访谈 (N = 13) 进一步验证了该概述。
更新日期:2018-08-29
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