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Editor’s Introduction
International Journal of Electronic Commerce ( IF 4.2 ) Pub Date : 2019-09-19 , DOI: 10.1080/10864415.2019.1655205
Vladimir Zwass 1
Affiliation  

Value co-creation by users is an encompassing phenomenon of the contemporary Internet, with many and various components and motivations [1]. Articulations on social media are a prominent part of it. The greater the engagement and the lasting commitment of the users of a social media platform, the more extensive the breadth, depth, and reach of information sharing among them, the more successful can the platform be. Information sharing among users produces content, a commodity subject to mining, possibly trading, and driving the monetizing third-partymessages, also known as advertising. This sharing also feeds back to enhance the engagement and the lasting commitment to the site. Not only that. Among the benefits of a greater information sharing on the organizational social media sites may be a better performance of the host firm, co-creation of value with the customers, tighter collaboration with the firm’s other external stakeholders, and heightened esprit de corps of the firm’s employees. As with all the Internet-related phenomena, the darker sides may show themselves as well. The antecedents and the motivations behind the user behavior that co-creates value for the platforms is, therefore, of interest not only to the researchers but to the practitioners as well. Two papers that open this issue of IJEC investigate this information sharing. The authors of the first paper, Xiaolin Lin, Saonee Sarker, and Mauricio Featherman, present a comprehensive model of information-sharing behavior on social media. The novelty of their approach is the inclusion of the psychological factors that guide people’s decision-making in the articulation and disclosure on social media. Combined with the social capital theory deployed by the authors, this leads to a richer and a better-grounded picture of the information-sharing attitudes and motivations that we had before, and to the suggestions for the offerors of social media sites. A different aspect of value co-creation by a category of users is researched by Min Zhang, Xitong Guo, and Tianshi Wu. A certain type of online healthcare communities are platforms on which doctors connect with patients and offer free advice, alongwith paid service.Whywould they? The authors show, within the context of such a community, the spillover from the free advicegiving on a Q&A forum used by the community into the private benefits the doctors garner from their paid services. The researchers offer more granular results on the relationship between the free contributions and private benefits accruing to the doctors with various rankings. The two works show that value co-creation phenomenon by users occupies a wide spectrum of content, activities, and motivations, which we are only beginning to understand in all its richness. As the infusion of artificial intelligence will increasingly challenge jobs and entire categories of occupations, co-creation will become increasingly important in not only changing the way work is defined but also providing livelihoods and the meaning to lives. Our field is well positioned to contribute to this understanding.

中文翻译:

编者介绍

用户共同创造价值是当代互联网的一种包容性现象,具有许多不同的组成部分和动机[1]。社交媒体上的表达是其中的重要组成部分。社交媒体平台用户的参与度和持久承诺越大,他们之间信息共享的广度、深度和范围越广,平台就越成功。用户之间的信息共享会产生内容,这是一种受挖掘、可能交易和推动货币化的第三方消息(也称为广告)的商品。这种共享还反馈以提高参与度和对网站的持久承诺。不仅。在组织社交媒体网站上更多信息共享的好处之一可能是主办公司的表现更好,与客户共同创造价值,加强与公司其他外部利益相关者的合作,增强公司员工的团队精神。与所有与 Internet 相关的现象一样,阴暗面也可能会显现出来。因此,共同为平台创造价值的用户行为背后的前因和动机不仅对研究人员感兴趣,而且对从业者也很感兴趣。开启本期 IJEC 的两篇论文调查了这种信息共享。第一篇论文的作者 Xiaolin Lin、Saonee Sarker 和 Mauricio Featherman 展示了社交媒体上信息共享行为的综合模型。他们方法的新颖之处在于在社交媒体上的阐述和披露中包含了指导人们决策的心理因素。结合作者部署的社会资本理论,这导致我们对信息共享态度和动机的更丰富和更充分的了解,以及对社交媒体网站提供者的建议。Min Zhang、Sitong Guo 和 Tianshi Wu 研究了一类用户价值共创的不同方面。某种类型的在线医疗社区是医生与患者联系并提供免费建议和付费服务的平台。他们为什么要这样做?作者表明,在这样一个社区的背景下,社区使用的问答论坛上的免费建议会溢出到医生从他们的付费服务中获得的私人利益中。研究人员提供了关于不同排名的医生的免费贡献与私人利益之间关系的更详细的结果。这两部作品表明,用户的价值共创现象占据了广泛的内容、活动和动机,我们才刚刚开始了解其丰富性。随着人工智能的注入将对工作和整个职业类别提出越来越多的挑战,共同创造将变得越来越重要,不仅会改变工作的定义方式,还会提供生计和生活的意义。我们的领域有能力为这种理解做出贡献。我们才刚刚开始了解它的丰富性。随着人工智能的注入将对工作和整个职业类别提出越来越多的挑战,共同创造将变得越来越重要,不仅会改变工作的定义方式,还会提供生计和生活的意义。我们的领域有能力为这种理解做出贡献。我们才刚刚开始了解它的丰富性。随着人工智能的注入将对工作和整个职业类别提出越来越多的挑战,共同创造将变得越来越重要,不仅会改变工作的定义方式,还会提供生计和生活的意义。我们的领域有能力为这种理解做出贡献。
更新日期:2019-09-19
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