Abstract This paper analyses the role of graphic symbols in local representation and in the process of local identity formation. The extent of graphic symbols utilization by local development actors in the region, its importance for image formation of the locality (municipality) from the point of view of the local development actors and an assessment of the degree of identification with the municipal emblems among the local population are evaluated, based on the results of a corresponding survey targeted at municipal representatives. Municipal emblems tend to (and also should) have a local representative function. These should emphasize local specificity, uniqueness. Municipal emblems have a potential to play the role of connecting, mediating and activating factors also on a higher as well as a local level. Municipal emblems are still not used enough and in the right way by actors of municipality representations. These are often misunderstood and deemed unimportant for local development.

中文翻译：

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图形符号和当地身份：利贝雷茨地区（捷克）市政标志的使用和感知案例

摘要 本文分析了图形符号在地方表征和地方认同形成过程中的作用。该地区地方发展行动者使用图形符号的程度，从地方发展行动者的角度来看，它对地方（市）形象形成的重要性，以及对当地城市标志认同程度的评估根据针对市政代表的相应调查的结果，对人口进行评估。市政标志往往（也应该）具有地方代表的功能。这些应该强调地方的特殊性、独特性。市政标志有可能在更高层面和地方层面发挥连接、调解和激活因素的作用。市政标志仍然没有被市政代表的行为者以正确的方式使用得足够多。这些往往被误解，并被认为对当地发展不重要。