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Problem structuring for technical decisions in mobile games for the companies: An operational research perspective
Entertainment Computing ( IF 2.8 ) Pub Date : 2020-02-26 , DOI: 10.1016/j.entcom.2020.100361
Gerçek Budak

Mobile game industry made a breakthrough in the last decade with the increase in stores, applications, users and revenue. As a fresh sector in the business market, it brought many opportunities to entrepreneurs, companies, programmers and human resources who work and are intended to work in this field. Many researches have been conducted for mobile game industry on education, ergonomics, finance, marketing etc. but there is a gap in the literature of decision-making problems since these problems are not structured in a systematical way. This study brings together Operational Research (OR) with mobile game companies and structures three major operational decision problems, which are significantly effective on the sustainability of the mobile game producing companies such as customer satisfaction and finance. These three problems are pricing the game products, profiling the game players and identifying the hardness level of the game. While structuring these problems drivers, pressures, state, impact and response model of intervention (DPSIR) of problem structuring methodology and questionnaires to company representatives and gamers are used.



中文翻译:

公司手游中技术决策的问题结构:运营研究的视角

在过去的十年中,随着商店,应用程序,用户和收入的增加,移动游戏产业取得了突破。作为商业市场中的一个新兴部门,它为在该领域工作并打算在该领域工作的企业家,公司,程序员和人力资源带来了许多机会。对于移动游戏产业,已经在教育,人体工程学,金融,市场营销等方面进行了许多研究,但是由于决策问题的系统性不足,使得决策问题的文献存在空白。这项研究将运营研究(OR)与手机游戏公司结合在一起,并构建了三个主要的运营决策问题,这些问题对于提高手机游戏生产公司的可持续性(例如客户满意度和财务)非常有效。这三个问题是游戏产品的定价,游戏玩家的概况分析以及游戏硬度的确定。在构造这些问题的驱动因素时,会使用问题构造方法的压力,状态,影响和干预响应模型(DPSIR),以及给公司代表和游戏玩家的问卷。

更新日期:2020-02-26
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