Abstract Two experiments tested whether cyberostracism increases people’s perceived moral impurity and their tendency to purchase cleansing products. In both experiments, participants were first either ostracized or included in a web-based social interaction. Next, they completed self-report measures to assess their perceived moral impurity and tendency to purchase cleansing products. The results showed that participants who were ostracized reported a higher level of moral impurity and a higher tendency to purchase cleansing products. These findings advance our current understanding on the effect of online social interaction on people’s moral self-perception.

中文翻译：

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你收获什么？网络排斥对道德不洁的影响

摘要 两项实验测试了网络排斥是否会增加人们感知到的道德不洁及其购买清洁产品的倾向。在这两个实验中，参与者首先要么被排斥，要么被包括在基于网络的社交互动中。接下来，他们完成了自我报告措施，以评估他们感知到的道德不洁和购买清洁产品的倾向。结果表明，被排斥的参与者报告了更高水平的道德不洁和更高的购买清洁产品的倾向。这些发现推进了我们目前对在线社交互动对人们道德自我认知的影响的理解。