Abstract This research investigates motives behind individual willingness to conserve water and if media messages can promote sustainable behaviors. Experiment 1 (n = 143) assessed water conservation motives after participants viewed a pro-conservation or neutral video. Disgust motivated refusing most sustainable water uses, especially for personal consumption. Experiment 2 (n = 591) examined the effectiveness of messages targeting underlying motives, and Experiment 3 (n = 152) examined the effect of pro-conservation media on willingness, intention, and behaviors regarding recycled water. Results suggest that pro-conservation messages can improve attitudes toward recycled water but not affect behaviors, thereby demonstrating limitations of correlational research.

中文翻译：

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基于互联网的信息和个人动机对用水决策的影响

摘要 本研究调查了个人节约用水意愿背后的动机，以及媒体信息是否可以促进可持续行为。实验 1（n = 143）在参与者观看了支持保护或中立的视频后评估了节水动机。厌恶的动机拒绝大多数可持续用水，尤其是个人消费。实验 2 (n = 591) 检验了针对潜在动机的信息的有效性，实验 3 (n = 152) 检验了环保媒体对再生水的意愿、意图和行为的影响。结果表明，支持保护的信息可以改善对再生水的态度，但不会影响行为，从而证明了相关研究的局限性。