ABSTRACT This study seeks to understand the effectiveness of an organization’s communication strategy in enhancing its crisis management capability in public management. The relationships between two types of communication strategies (bridging and buffering), crisis management capability in public management, relational improvement, reputational improvement, and conflict avoidance have been tested to suggest how an organization’s overall strategic orientation may help its ability to weather a crisis. A survey of communication managers was conducted in South Korea with 105 responses, representing 105 organizations. Results revealed that organizations which are predisposed toward adopting the bridging strategy as their main communication strategy also report better crisis management capability in public management, and as a result, experience positive relational and reputational outcomes.

中文翻译：

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桥接策略与缓冲策略：提高公共管理中的危机管理能力，以改善关系和声誉，避免冲突

摘要 本研究旨在了解一个组织的传播策略在提高其公共管理危机管理能力方面的有效性。两种类型的沟通策略（桥接和缓冲）、公共管理中的危机管理能力、关系改善、声誉改善和冲突避免之间的关系已经过测试，以表明组织的整体战略方向如何帮助其抵御危机的能力。在韩国对通信经理进行了一项调查，收到了 105 份回复，代表了 105 个组织。结果显示，倾向于采用桥接策略作为主要沟通策略的组织也报告了更好的公共管理危机管理能力，因此，