ABSTRACT This study examines the psychological processes that determine how fear appeal and sponsor type impact young adults’ responses to public campaigns against Sexually Transmitted Diseases (STDs) in Singapore. The results showed that fear appeal in the STD messages increased the level of anger arousal, while the STD messages sponsored by a commercial company versus a government agency increased the level of negative cognitions among participants. The interaction between fear appeal and sponsor type was found in both affective and cognitive responses of psychological reactance against the STD messages.

中文翻译：

---

信息来源和恐惧诉求对新加坡年轻人对性传播疾病 (STD) 信息反应的影响

摘要 本研究考察了心理过程，这些过程决定了恐惧诉求和赞助商类型如何影响新加坡年轻人对性传播疾病 (STD) 公共运动的反应。结果表明，STD 信息中的恐惧诉求增加了愤怒唤起的程度，而由商业公司与政府机构赞助的 STD 信息增加了参与者的负面认知水平。在对 STD 信息的心理反应的情感和认知反应中都发现了恐惧诉求和赞助者类型之间的相互作用。