ABSTRACT This study tests a theoretical model named the Extended Elaboration Likelihood Model for Narrative Evidence Processing (EELM-NEP) to investigate associations between message processing, message outcomes, and behavioral intentions (BI) in the context of family health history communication. Furthermore, to investigate the role of cultural tailoring within these associations, this study explores how the type of culturally tailored narrative evidence and participants’ cultural identity moderate the relationships between message processing, message outcomes, and BI. A percentile bootstrap method and pairwise comparison tests in structural equation modeling (SEM) were employed. According to the results, identification significantly predicted engagement, and engagement had significant and positive effects on perceived message quality (PMQ), comprehension, perceived message effectiveness (PME), and BI. PME and resistance to counter-arguing significantly and positively affected BI. Importantly, the EELM-ENP model as well as pairwise comparison tests revealed that the messages were more effective when the participants read culturally distant messages. Findings suggest that cultural novelty might be more effective than cultural closeness in narrative persuasion.

中文翻译：

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关于家庭健康史的文化定制叙事证据：有调节的中介分析

摘要 本研究测试了一个名为叙事证据处理的扩展详细可能性模型 (EELM-NEP) 的理论模型，以研究在家庭健康史交流背景下的消息处理、消息结果和行为意图 (BI) 之间的关联。此外，为了调查文化剪裁在这些关联中的作用，本研究探讨了文化剪裁的叙事证据类型和参与者的文化身份如何调节消息处理、消息结果和 BI 之间的关系。在结构方程模型 (SEM) 中采用了百分位引导法和成对比较测试。根据结果​​，识别显着预测了参与度，并且参与度对感知消息质量（PMQ）有显着和积极的影响，理解、感知信息有效性 (PME) 和 BI。PME 和对反驳的抵制对 BI 产生了显着且积极的影响。重要的是，EELM-ENP 模型以及成对比较测试表明，当参与者阅读文化上遥远的信息时，信息更有效。研究结果表明，在叙事说服方面，文化新颖性可能比文化亲密度更有效。