ABSTRACT This study investigates how the public’s perceptions of nuclear power, one of the modern technologies at the center of public debate on risk issues, are influenced by gain versus loss framing in the volatile context of nuclear energy applications in South Korea. Drawing upon prospect theory as its conceptual framework, this experiment using 566 adult participants found that loss-framed messages (i.e. emphasizing the negative outcomes of not using nuclear power) were more effective in increasing participants’ message credibility perceptions as compared to gain-framed messages (i.e. emphasizing the positive outcomes of using nuclear power). Additionally, the results found issue involvement to be a significant moderator of the framing effect, by demonstrating that the advantage of loss framing was stronger for participants who were highly involved in nuclear energy issue, as compared to those who were less involved in the issue. The theoretical and practical implications of these findings are discussed.

中文翻译：

---

收益与损失框架和问题参与对韩国公众对核能信息反应的影响

摘要 本研究调查了公众对核电的看法，核电是关于风险问题的公共辩论中心的现代技术之一，在韩国核能应用的动荡环境中，它是如何受到收益与损失框架的影响的。借鉴前景理论作为其概念框架，这项使用 566 名成年参与者的实验发现，与增益框架消息相比，损失框架消息（即强调不使用核能的负面结果）在提高参与者的消息可信度感知方面更有效（即强调使用核电的积极成果）。此外，结果发现问题参与是框架效应的重要调节因素，通过证明损失框架的优势对于高度参与核能问题的参与者而言，与那些较少参与该问题的参与者相比。讨论了这些发现的理论和实践意义。