ABSTRACT Government agencies may face a crisis due to their inappropriate responses to natural or man-made disasters. However, crisis communication in government public relations has not been extensively researched. This study aimed to explore a segmentation framework to predict the communicative action of citizens by using political dispositions, situational variables and organization–public relationships (OPRs). Ideology, voting history, trust, and problem recognition were significant factors to predict pro-government megaphoning, whereas referent criterion was a significant factor to predict anti-government megaphoning.

中文翻译：

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遇到麻烦时的政府公共关系：探索政治倾向、情境变量和政府-公共关系以预测公众的沟通行为

摘要 政府机构可能因对自然或人为灾害的不适当反应而面临危机。然而，政府公共关系中的危机传播尚未得到广泛研究。本研究旨在探索一个细分框架，通过使用政治倾向、情境变量和组织 - 公共关系 (OPR) 来预测公民的交流行为。意识形态、投票历史、信任和问题识别是预测亲政府扩音的重要因素，而参照标准是预测反政府扩音的重要因素。