What drives farmers’ willingness to adopt e‐commerce in rural China? The role of Internet use,Agribusiness

当前位置： X-MOL 学术 › Agribusiness › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

What drives farmers’ willingness to adopt e‐commerce in rural China? The role of Internet use
Agribusiness ( IF 2.1 ) Pub Date : 2019-08-02 , DOI: 10.1002/agr.21624
Wanglin Ma ₁ , Xiaoshi Zhou ₂ , Min Liu ₃

Affiliation

This letter investigates the factors that drive farmers’ willingness to adopt (WTA) e‐commerce, with a focus on the role of Internet use. The recursive bivariate probit model is applied to analyze data collected from rural China. The empirical results reveal that Internet use increases the likelihood of farmers’ WTA e‐commerce by 20%. Further, we show that the WTA effects of Internet use are heterogeneous between male and female household heads and among different regions.

更新日期：2019-08-02

点击分享查看原文

点击收藏

阅读更多本刊最新论文本刊介绍/投稿指南11