As online reviews play a decisive role in consumers’ purchase decisions, e-commerce platforms such as Amazon or Yelp are using review systems strategically to obtain a competitive advantage. However, prospective consumers can only learn from others’ experiences if the review system is designed appropriately. Research on the design of review systems and the effects of design choices has not yet been summarized and synthesized in a review article. We aim to close this gap by providing a scoping review. In our synthesis, we posit that the design of review systems moderates the impact of online reviews on economic outcomes and the factors that drive the formation of reviews. After consolidating the existing research results, we identify research gaps and provide a research agenda covering three different dimensions: (1) Review system design features, (2) Review system design for different environments, and (3) Review system design for different devices. Finally, we discuss the strategic implications of review system design from the perspective of the resource-based view of the firm.

中文翻译：

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评审系统设计–塑造在线评审行为和经济成果的战略工具

由于在线评论在消费者的购买决定中起着决定性的作用，诸如Amazon或Yelp之类的电子商务平台正在战略性地使用评论系统来获得竞争优势。但是，只有设计适当的审查系统，潜在的消费者才能从他人的经验中学习。在评论文章中，尚未总结和综合有关评论系统设计和设计选择效果的研究。我们旨在通过范围界定审查来缩小这一差距。在我们的综合报告中，我们认为，评论系统的设计可以缓和在线评论对经济成果的影响以及推动评论形成的因素。合并现有研究结果后，我们确定研究差距并提供涵盖三个不同维度的研究议程：（1）审查系统设计功能，（2）审查针对不同环境的系统设计，以及（3）审查针对不同设备的系统设计。最后，我们从企业基于资源的角度讨论了评审系统设计的战略意义。