Abstract While studies focus on how crowdfunding promotes the launch of innovative products or services through two-sided (creator-investor) platforms and digital tools, knowledge on the creator-side motivation is limited. To address this knowledge gap, our study identifies four types of crowdfunding project creators—social entrepreneur, fund seeker, indie producer, and daring dreamer—based on four motivations—achievement, monetary need, prosociality, and relationship building. We also examine how crowdfunding projects’ characteristics differ by the creator type and which characteristics are critical for enhancing projects’ performance. The study extends crowdfunding literature by deepening knowledge of creator-side motivation and contributes to crowdfunding practices by suggesting platform operators ways to attract and promote different types of project creators.

中文翻译：

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金钱不是一切：众筹项目创建者的类型

摘要虽然研究集中在众筹如何通过双面（创造者-投资者）平台和数字工具促进创新产品或服务的发布，但关于创造者方面动机的知识仍然有限。为了解决这一知识鸿沟，我们的研究基于成就，货币需求，亲社会关系和建立关系这四个动机，确定了四种类型的众筹项目创建者-社会企业家，基金寻求者，独立生产者和大胆的梦想家。我们还将研究众筹项目的特征在创建者类型方面有何不同，以及哪些特征对于提高项目绩效至关重要。