Abstract Roadmapping is a useful instrument for developing strategic measures. Despite the importance of customizing roadmaps to firm/industry specific managerial needs and environmental conditions, the existing literature has focused on the simplified roadmapping process. Little attention has been paid to the customization of roadmaps. Our proposed methodological approach, suggested through a case study, brings together several targeted roadmaps and integrates them into one overarching roadmap — the umbrella roadmap as a new flexible systemic tool. The integrated umbrella roadmap delivers a framework of the industry/company's overall expectations (trends, etc.), whereas targeted roadmaps focus on local targets for a specific product/technology.

中文翻译：

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快速变化环境中的路线图——以俄罗斯媒体业为例

摘要 路线图是制定战略措施的有用工具。尽管根据公司/行业特定的管理需求和环境条件定制路线图很重要，但现有的文献侧重于简化的路线图流程。很少有人关注路线图的定制。我们通过案例研究提出的方法论方法将几个有针对性的路线图汇总在一起，并将它们整合到一个总体路线图中——作为一种新的灵活系统工具的伞式路线图。综合伞形路线图提供了行业/公司总体预期（趋势等）的框架，而有针对性的路线图则侧重于特定产品/技术的本地目标。