Abstract Roadmapping is a method able to integrate different planning levels and to allocate options within these levels, using the metaphor of guidance through the complexity of a geographic landscape. Roadmaps enable companies to explore and choose the best possible route from available options. Today, roadmapping (and strategy in general) is confronted with new challenges. Industry trends such as an increasing digitization, smart systems and the internet of things are forcing companies to consider fields in their roadmapping processes that are extending beyond traditional core competencies. The aim of the presented research is to identify current roadmapping practices applied in industrial companies in Germany. To reach this aim, characterizing parameters for roadmap design, as well as future challenges, recommendations and pitfalls were investigated with the help of practitioners from industrial companies in an internet survey.

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德国公司如何应用路线图：来自实证研究的证据

摘要 路线图是一种能够整合不同规划级别并在这些级别内分配选项的方法，使用通过地理景观的复杂性进行指导的隐喻。路线图使公司能够从可用选项中探索和选择最佳路线。今天，路线图（以及总体战略）面临着新的挑战。日益数字化、智能系统和物联网等行业趋势正迫使公司在其路线图流程中考虑超出传统核心竞争力的领域。本研究的目的是确定当前应用于德国工业公司的路线图实践。为了实现这一目标，表征路线图设计的参数以及未来的挑战，