Purpose

Online user innovation community (OUIC) has become a vital source for enterprises to obtain user innovation ideas and interact with users in new product development. However, most studies only focus on the relationship between users and ideas, often ignoring the influence of employees in the innovation platform. The purpose of this study is to explore the impact of employee behaviors on idea quality in OUIC.

Design/methodology/approach

In this paper, the authors collected sample data of open user innovation community – Idea Exchange – and then, the authors examined the direct roles of employee’s idea generation behaviors and idea promotion behaviors on idea quality and the moderating roles of social networks position and enthusiasm by using binary logistic regression model.

Findings

Results indicated that employee’s idea generation behaviors and idea promotion behaviors have a positive influence on users’ idea quality. Also, the social network position and characteristics show the moderation effect of employee behavior and idea quality.

Originality/value

This study is different from prior studies because it emphasizes the role of employees in the open source platform. The findings suggest that enterprises and platform managers pay more attention to the impact of employees and improve the quality of ideas and promote the development of OUIC.

中文翻译：

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员工参与在线创新社区对创意质量的影响

目的

在线用户创新社区（OUIC）已成为企业在新产品开发中获取用户创新理念、与用户互动的重要来源。然而，大多数研究只关注用户和想法之间的关系，往往忽略了员工在创新平台中的影响。本研究的目的是探讨 OUIC 中员工行为对创意质量的影响。

设计/方法/方法

在本文中，作者收集了开放用户创新​​社区——Idea Exchange——的样本数据，然后，作者考察了员工的创意产生行为和创意推广行为对创意质量的直接作用以及社交网络位置和热情的调节作用。使用二元逻辑回归模型。

发现

结果表明，员工的创意产生行为和创意推广行为对用户的创意质量有正向影响。此外，社会网络位置和特征显示了员工行为和思想质量的调节作用。

原创性/价值

本研究与之前的研究不同，因为它强调员工在开源平台中的作用。研究结果表明，企业和平台管理者更加关注员工的影响力，提高创意质量，促进OUIC的发展。