E-greening the planet.,Ecology Letters

当前位置： X-MOL 学术 › Ecol. Lett. › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

E-greening the planet.
Ecology Letters ( IF 7.6 ) Pub Date : 2020-09-17 , DOI: 10.1111/ele.13600
Hongtao Zhong _{1,

2} , Kingsley W Dixon ₂

Affiliation

Ant Forest, a mobile app developed by the monolithic Alibaba Group, is greening individuals’ daily activities and transforming human capacity to reverse global environmental degradation. Over 500 million e‐trees are being cultivated every day in China using Ant Forest, and over 122 million real trees have been planted over more than 112 000 ha of degraded land. Ant Forest showcases how internet technology innovation combined with digital financing and philanthropy is contributing to solving environmental issues while attracting and retaining customer loyalty. This powerful business model has the potential to spread to all manner of environmental outcomes.

更新日期：2020-11-12

点击分享查看原文

点击收藏

阅读更多本刊最新论文本刊介绍/投稿指南11