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Primate and wildlife law outreach campaigns in the Republic of Congo: Assessing knowledge gain of school children in urban centers compared to rural villages.
American Journal of Primatology ( IF 2.0 ) Pub Date : 2020-09-18 , DOI: 10.1002/ajp.23194
Thomas Breuer 1 , Yves Londza 1 , Franck B Mavinga 1
Affiliation  

Primate populations are declining throughout tropical Africa. Great apes are threatened from extinction despite the existence of wildlife laws that fully protect them in their range states. But, due to a lack of knowledge and understanding of these laws, they remain largely ineffective. There is, therefore, a crucial need to improve awareness of wildlife laws in Congo. We conducted an education campaign and tested the effectiveness of two communication tools (wildlife law flyer and gorilla/pet‐trade comic book) in increasing school children's knowledge in rural and urban settings using evaluation questionnaires. We found extremely low precampaign knowledge of wildlife laws but detected a moderate increase of knowledge attributed to our communication tools. We discuss the usefulness of different communication tools and their relevance for knowledge increase with different audiences. Our study provides insights into the design of education campaigns, most notably the use of flyers and booklets, which can help to increase knowledge. Evaluations can help to improve the design of education campaigns, particularly message wording and identification of appropriate communication tools with the goal of improving compliance with wildlife laws.

中文翻译:

刚果共和国的灵长类动物和野生动物法外展活动:与农村相比,评估城市中心学童的知识获取情况。

整个热带非洲的灵长类动物数量都在下降。尽管野生动物法的存在充分保护了它们的分布状态,但类人猿仍面临灭绝的威胁。但是,由于缺乏对这些法律的知识和理解,它们在很大程度上仍然无效。因此,迫切需要提高对刚果野生动物法律的认识。我们开展了一项教育活动,并使用评估问卷测试了两种交流工具(野生动物法传单和大猩猩/宠物贸易漫画书)在增加农村和城市环境中学童知识方面的有效性。我们发现对野生动物法律的宣传活动前知识极少,但发现归因于我们的通信工具的知识适度增加。我们讨论了不同沟通工具的有用性及其与不同受众的知识增长的相关性。我们的研究为教育活动的设计提供了见解,尤其是传单和小册子的使用,这有助于增加知识。评估有助于改进教育活动的设计,特别是信息措辞和适当沟通工具的确定,以提高对野生动物法律的遵守情况。
更新日期:2020-09-20
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