The study aims to investigate the factors that contribute to children’s subjective well-being. We used playful-consumption experiences in children’s smartphone usage to determine their subjective well-being. In total, 210 valid responses were obtained from the parents and analyzed using PLS-SEM in SmartPLS 3.2.8. The results of the measurement model revealed that the investigated constructs were reliable and valid. The findings based on the structural model revealed that children’s emotional involvement, enjoyment, and sensory experiences with smartphones positively influenced their subjective well-being. However, children’s fantasy, escapism, arousal, and role-projection experiences with smartphones failed to impact children’s subjective well-being. The study is among the pioneers to investigate children’s subjective well-being from the perspective of smartphone usage and playful-consumption experiences.

该研究旨在调查影响儿童主观幸福感的因素。我们使用儿童智能手机使用中的娱乐性消费经验来确定他们的主观幸福感。总共从父母那里获得了210个有效回复，并在SmartPLS 3.2.8中使用PLS-SEM进行了分析。测量模型的结果表明，所研究的构建物是可靠且有效的。基于结构模型的发现表明，儿童对智能手机的情感参与，享受和感官体验对他们的主观幸福感产生了积极影响。但是，儿童对智能手机的幻想，逃避现实，唤醒和角色投射的体验未能影响儿童的主观幸福感。